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KALEV WILL CELEBRATE ESTONIA’S 100TH ANNIVERSARY WITH A TRICOLOUR OF SWEETS

21.04.2017

Next year, the Republic of Estonia will celebrate its 100th anniversary, but the festivities already began this spring. Kalev’s symbolic gift to the republic – a themed collection of sweets – includes a box of chocolates and chocolate bars of different sizes.

Next year, the Republic of Estonia will celebrate its 100th anniversary, but the festivities already began this spring. Kalev’s symbolic gift to the republic – a themed collection of sweets – includes a box of chocolates and chocolate bars of different sizes.

The confectionery packaging usesthe official Estonia 100 logo and has a cool, minimalist Nordic design, with a colour scheme reflecting that of the Estonian flag.The background of the packaging has a pattern of onesand zeroes. This coded message (in binary code) contains Lydia Koidula’s poem “Eesti muld ja Eesti süda“ (“Estonian earth and Estonian heart”).

The Estonia 100 box of chocolates contains praline sweetswith a smooth and balanced flavour bouquet. Their filling contains plenty of nuts and dairy, and the sweetsare glazed with dark chocolate. They are packaged in blue-black-white labels.

The chocolate bars are available in a variety of sizes: a 300g milk chocolate bar with almonds in a blue wrapper, three 100g chocolatebars (milk chocolate in blue wrapping, dark chocolate in black wrapping and white chocolate in white wrapping) and20g milk chocolate bars in blue, black and white packaging. These are pure, clear chocolate flavours, without any additives. It is possible to formthe Estonian flag out of the different-coloured bars.

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TULJAK CHOCOLATE IS ESTONIA’S BEST CONFECTIONERY PRODUCT

21.04.2017

The panel of Estonia’s Best Food Product 2017 chose Kalev’s Tuljak chocolate as the best confectionery product and it was awarded a silver badge.

The panel of Estonia’s Best Food Product 2017 chose Kalev’s Tuljak chocolate as the best confectionery product and it was awarded a silver badge.

“In the category of confectionery products, the panel was most delighted with Tuljak, Kalev’s dark chocolate with filling, which was inspired by the legendary hand-made confection and is a great example of product development where highly valuedflavours achieve a new form of expression. It’s an extremely good product and is a good fit for Kalev’s new range,” said Sirje Potisepp, Director of the Estonian Food Industry Association.

On the first day of Estonia’s Best Food Product 2017, the panel assessed meat, dairy, bakery and confectionery products, and it selected the winners of these categories. During the assessments of the second day, another five products received recognition as the best food in their category, in the following categories: fish products, sauces, ready-to-eat foodstuff, fruit and vegetable products, and desserts.

The category winners, including Tuljak chocolate,will compete further for the golden badge of Estonia’s Best Food Product 2017, which will be awarded to the overall winner of the competition on 26 April at the annual conference of the Estonian Food Industry Association.

MARZIPAN ZOO AWAITS VISITORS

22.11.2016

There is a new exhibition at the nature education centre of Tallinn Zoo, featuring a zoo of several hundred hand-crafted marzipan animals and birds.

There is a new exhibition at the nature education centre of Tallinn Zoo, featuring a zoo of several hundred hand-crafted marzipan animals and birds. The creatorof the sweet zoo is marzipan artist Külli Mihkla, and the suitable surroundings for the figurines were crafted by the children of the zoo’s nature club.

The marzipan zoo was a gift from Kalev to Tallinn Zoo, on the confectionery company’s210th anniversary. According to Chairman of the Board  of AS KalevKaido Kaare, the idea for the colourful zoo was inspired by the 200 or so antique marzipan moulds, nearly half of which are various animal and bird moulds.

“Using historical moulds and modern food colouring, the marzipan artist of Maiasmokk Café, Külli Mihkla, has crafted animal and bird figurines, as well as vegetables and fruit for them to eat, with a total of338 marzipan figurines in all,” Kaare said. “A few decades ago, nearly every household had a rock-hard marzipan animal figurine displayed behind the glass doors of a cupboard[marzipan hardens over time], with kids having bitten off the tail of the figurine or eaten all of its insides. Now, the entire nostalgic selection of animals and birds is displayed together in an exhibition,”headded.

Tiit Maran, Director of Tallinn Zoo, believes that this exhibition will definitely provide the joy of discovery for younger visitors to the zoo, in addition to the delight of rediscoveryfor their parents and grandparents. “We are grateful to everyone involved, particularly to marzipan artist Külli and the children of our nature club, who helped to combine two respected Estonian symbols – the zoo and the history of confectionery – into one whole,” Maran said.

The history of marzipan in Estonia dates back to the Middle Ages, when the sweet was manufactured in the Town Hall Pharmacy of Tallinn. In 1806, the confectioner Lorenz Caviezel laid the foundation for the Estonian confectionery industry by startingto manufacture marzipan sweets and other treats at the same location where the Maiasmokk Café is currently situated. Estonian marzipan became more widely known during the life of Georg Stude, when it was also supplied to the Russian Imperial Court in St. Petersburg. Despite the twists and turns of history, the manufacturing of marzipan figurines also continued during the Soviet period, in a company renamed as the Kalevconfectionery factory. Today, the manufacturing of marzipan figurines is again taking place at its original location: the Maiasmokk Café building in the Old Town of Tallinn.

MORE THAN 21,000 EUROS WAS COLLECTED IN A CHARITY CAMPAIGN FOR THE TREATMENT OFCHILDREN WITH MOBILITY IMPAIRMENTS

08.11.2016

In collaboration with Haapsalu Neurological Rehabilitation Centre (HNRC), Kalev confectionery company organised a charity campaign in September and October, during which 21,062 euros was collected to support the treatment of children with mobility impairments.

In collaboration with Haapsalu Neurological Rehabilitation Centre (HNRC), Kalev confectionery company organised a charity campaign in September and October, during which 21,062 euros was collected to support the treatment of children with mobility impairments. This amountcan be used to help up to 100 children with mobility impairments.

During the charity campaign “Ole kah käpp!” (“Get involved too!”), two cents off every Mesikäpp product sold were donated to HNRC to support the purchase of orthoses, i.e. braces and splints for the children’s treatment. During the campaign period, a total of 1,053,101 Mesikäpp products was sold. The patron of the campaign was hurdler Rasmus Mägi, who achieved a great result at the Rio Olympics.

“In Estonia, there are many children with mobility impairments who need ongoing, costly treatment. It’s great to see that Mesikäpp and Rasmus Mägi have inspired many people to help. Thanks to these good people, we have managed to collect a considerable amount for a noble cause,” said Kaido Kaare, Chairman of the Board of AS Kalev.

According to Priit Eelmäe, the Director of HNRC, the donations collected during the charity campaign will reach the children who need it the most. “There are many children who need various kinds of orthoses for mobility, which are relatively expensive, and which take a long time to make. Quickly and professionally manufactured orthoses enable children to become involved inage-appropriate activities at a considerably more active level”.

Mesikäpp is one of Kalev’s best-known product ranges, and includes 18 products: chocolates, sweets, biscuits, wafers, ice creams and a wafer cake.

Haapsalu Neurological Rehabilitation Centre is a rehabilitation hospital specialised in helping children and adults with neurological problems. The hospital provides rehabilitation services for approximately 3,500 patients every year.

AS Kalev is the largest and oldest confectionery company in Estonia, employing more than 400 people.

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